EIF Broadway Project

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Annie the Musical is generously supporting the EIF Broadway Project to help aid children’s art educational programs in New York City.  When you purchase a ticket to Annie using the code GIVENOW, 5% of the ticket price will be donated to the EIF Broadway Project to support arts education at underserved schools in the five boroughs.

For tickets:
CLICK HERE or call (877) 250-2929 and use code: GIVENOW

Help us make a difference, and give the stars of tomorrow a chance today.

A pilot program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, the EIF Broadway Project brings the bright lights of Broadway to underserved schools , helping students learn through participation in the arts. 

The EIF Broadway Project will fund educational workshops for New York City Public School students, grades 4 through 8, that expose them to the art of musical theatre, its creation and performance.  Once the workshops are completed, the students attend a performance of the Broadway musical Annie. After the performance, students are treated to a Talk-Back Session in the theatre with the show’s performers, as well as production staff, pending their availability. 

The goal of the workshops is to instill a love of theater in students while giving them a greater understanding and appreciation of the culture and history of New York City. With the guidance of Annie’s cast members, students will be introduced to basic performance skills (acting, singing and dancing) and will be taught to collaborate as an “ensemble” for the good of the production, with the  hope that, once bitten by the theater bug, the students’ form a lifelong advocacy and appreciation for musical theatre and the arts.

Students with high involvement in the arts, including minority and low-income students, performed better in school and stayed in school longer than students with low involvement, the relative advantage increasing over the school years.  (The NELS data base included national data from 25,000 students over a ten year span.)

Students who were involved in arts education for at least nine hours a week were four times more likely to have high academic achievement and three times more likely to have high attendance (Heath, 1998). 

Education researcher Milbrey McLaughlin, while conducting a longitudinal study of the lives of youth in low-income neighborhoods found that those who participated in arts programs were more likely to be high academic achievers, be elected to class office, and participate in a math or science fair (McLaughlin, 2000).

Arts-engaged low-income students are more likely than their non-arts-engaged peers to have attended and done well in college, obtained employment with a future, volunteered in their communities and participated in the political process by voting. (NELS 2009)

A U. S. Department of Justice study reported participation in arts programming led to decreased delinquency and drug use, increased self-esteem, and more positive interactions with peers and adults. Students who experience success in arts appreciate the results of effort and persistence, and are more motivated to apply themselves to other learning tasks (Israel, D., 2009). 

Sustained engagement in a fine arts discipline gave high school students a substantial advantage in reading and math achievement (Bransom et al., 2010). 


Student Learning Objectives: 

Imagination and Analysis: Students will be introduced to, and explore:

• Contributing positively and participating responsibly in ensemble activities.
• Developing the ability to sustain concentration and focus with an ensemble of peers.
• Establishing an understanding of the audience/performer relationship.
• Receiving and responding to direction.

Performance Skills: Students will be introduced to, and explore:

• Using the body and voice as a means to express character.
• Students demonstrate the effects of the physical environment on behavior.
• Utilizing various vocal dynamics to explore and express thoughts and emotions.
• Identifying and applying a basic understanding of given circumstances to the work.
• Basic stage direction vocabulary.

Cognitive Recognition and Reasoning:

Students will research and identify the cultural and historic aspects of their respective neighborhoods and New York City. 

Classroom Session Activities:
Students will participate in ensemble activities designed to introduce the basic skills of acting, singing and dancing and their application to the rehearsal of a performance work. The focus of the Classroom Sessions will be on the utilization of language, music, rhythms, and use of the physical body in storytelling and character development. Emphasis will be placed on integrating their knowledge and experience of New York City, while celebrating the NYC locations mentioned and utilized within the show Annie, to foster an appreciation of their own neighborhoods and towns.

Talk Back Session Activities:
Students will participate in a talk back session with performers and production artists in which they can ask questions pertaining to the production that have seen and the experiences they have shared.

The timeless story. The classic characters. The unforgettable songs.

Under the loving direction of three-time Tony Award® winner James Lapine, the musical you remember is back on Broadway in a brand-new production you'll never forget. The beloved book and score by Tony Award winners Thomas Meehan, Charles Strouse and Martin Charnin remain the same, with new choreography provided by Tony Award® winner Andy Blankenbuehler.

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