ACADEMY AWARD WINNER AND REVLON GLOBAL BRAND AMBASSADOR HALLE BERRY, NATE BERKUS, JIMMY FALLON, ALYSON HANNIGAN AND DR. OZ TO HOST THE 2011 EIF REVLON RUN/WALK FOR WOMEN

March 17, 2011

share / bookmark page

FOR IMMEDIATE RELEASE Media Contacts:
New York – Mary Kaye Daniels 212.901.3938/(marykaye.daniels@bwr-ny.com)

Los Angeles – Kelly Striewski 310.550.7776/(kstriewski@bwr-la.com)

ACADEMY AWARD WINNER AND REVLON GLOBAL BRAND AMBASSADOR HALLE BERRY,
NATE BERKUS, JIMMY FALLON, ALYSON HANNIGAN AND DR. OZ TO HOST THE 2011 ENTERTAINMENT INDUSTRY FOUNDATION REVLON RUN/WALK FOR WOMEN

Special performance by four time Grammy nominee, Keyshia Cole, in New York and American Idol finalist Kimberley Locke, to sing the national anthem in Los Angeles

Annual Event to Bring the Fight Against Women’s Cancer to New York Times Square on April 30th
Followed by Los Angeles on May 7th

LOS ANGELES (March 17, 2011) – Revlon (NYSE REV), Lilly Tartikoff, and the Entertainment Industry Foundation (EIF) announced today that Nate Berkus (Host of “The Nate Berkus Show”), Jimmy Fallon (Host of “Late Night with Jimmy Fallon”) and America’s doctor, Dr. Mehmet Oz (Emmy Award Winning Host of “The Dr. Oz Show”), will once again host the EIF Revlon Run/Walk for Women in New York, taking place on Saturday, April 30, 2011. The New York Run/Walk will include a special performance by four time Grammy nominee Keyshia Cole. The following week, Academy Award Winner and Revlon Global Brand Ambassador Halle Berry and Alyson Hannigan (Star of “How I Met Your Mother”) will co-host the Los Angeles Run/Walk on Saturday, May 7th, on Mother’s Day weekend with American Idol finalist and recording artist, Kimberley Locke, singing the national anthem.

The EIF Revlon Run/Walk event is one of the nation’s largest single-day fundraisers to support women’s cancer research, counseling and outreach programs in New York City and Los Angeles.

The 14th annual New York race starts in Times Square and finishes in Central Park, attracting over 20,000 participants. The 18th annual Los Angeles race takes place at the Los Angeles Memorial Coliseum at Exposition Park and attracts over 40,000 participants each year.

The EIF Revlon Run/Walk for Women was launched in 1994 through the combined efforts of Lilly Tartikoff, Ronald O. Perelman, chairman of Revlon, Inc., and EIF. Since inception, more than $60 million in grants have been made from the combined events in New York and Los Angeles.

"Since the first EIF Revlon Run/Walk, hundreds of thousands of men, women and children have shown their support for this important event. I am incredibly inspired by their dedication and passion for the cause and thank them for helping us make the run so successful,” stated Perelman, chairman of Revlon, Inc., co-founder of the EIF Revlon Run/Walk and co-founder of the Revlon/UCLA Women’s Cancer Research Program.

Proceeds from past EIF Revlon Run/Walks have funded cutting-edge research, contributed to the development of the breakthrough gene treatment Herceptin® as well as other targeted therapies, brought new and innovative treatment approaches to women’s cancers worldwide. Monies raised have also helped numerous organizations in providing education, advocacy and outreach services to those affected by women’s cancers.

“Every single person who joins us in the Run/Walk is truly a gift. Either through their support, donations or commitment to participate in the Run/Walk itself,” says Lilly Tartikoff, co-founder of the EIF Revlon Run/Walk for Women and co-founder of the Revlon/UCLA Women’s Cancer Research Program. “We are blessed to have thousands join us each year in both New York and Los Angeles and share their compelling and inspiring stories that will help lead us to a cure.”

“A few years ago I lost my mom to a three-year, hard-fought battle with ovarian cancer, and so many of us have similar stories,” says Lisa Paulsen, president and CEO of the Entertainment Industry Foundation. “We are truly grateful to every single person who participates, for their invaluable help in raising much-needed funds for crucial research and support programs to help the women we love and the thousands who are affected by this every day.”

2011 New York event beneficiaries include: The Actors’ Fund, Albert Einstein Cancer Center, CancerCare, Gilda’s Club NYC, Memorial Sloan-Kettering Cancer Center, National Coalition for Cancer Survivorship, Ovarian Cancer National Alliance, William F. Ryan Community Health Center, EIF’s Women’s Cancer Programs.

2011 Los Angeles event beneficiaries include: Citrus Valley Medical Center, Gilda Radner Hereditary Cancer Program at Cedars-Sinai Medical Center, Providence Saint Joseph Foundation, Revlon/UCLA Women's Cancer Research Program, Team Survivor Los Angeles, USC/Norris Comprehensive Cancer Center, Cancer Support Community, and Women of Color Breast Cancer Survivors' Support Project.

Sponsors for the 2011 EIF Revlon Run/Walk For Women include (combined) title sponsor Revlon®; double platinum sponsors Macy’s and Toyota; platinum sponsors ABC 7, Aquafina, and Northrop Grumman Corporation; gold sponsors Bloomberg, Cancer Treatment Centers of America®, DIRECTV, HINT Water, Sensible Portions, Splendid, Times Square Alliance, Unified Grocers, Inc, and United States Postal Service; silver sponsors Cascadian Farm Organic, United Airlines, Dole, LÄRABAR, Los Angeles Sparks, popchips™, Save the ta-tas®, Siggi’s, Snak King Corporation, Wells Fargo Capital Finance, and Zenith Insurance Company; and media sponsors, 104.3MYfm, NBC New York, NY Non Stop, People, Talk Radio 790 KABC and Telemundo 47.

REGISTRATION INFORMATION:
EIF Revlon Run/Walk participants can register for $35 up until the day of the event. Participants may also register onsite on the day of the events, beginning at 7:00am, for $40.

For further information or to register, please visit www.revlonrunwalk.org or call the event hotline at 855-4EIFRRW (855-434-3779)

The Entertainment Industry Foundation (EIF), as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues. Visit www.eifoundation.org.

Revlon is a global color cosmetics, hair color, beauty tools, fragrance, skincare, anti-perspirant / deodorants and beauty care company whose vision is Glamour, Excitement and Innovation through High-quality Products at Affordable Prices. Revlon® is one of the strongest consumer brand franchises in the world. Revlon’s global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, Revlon Colorsilk® hair color, Revlon® beauty tools, Charlie® fragrances, Mitchum® anti-perspirant / deodorants, and Ultima II® and Gatineau® skincare. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com and www.mitchumman.com

To see WOMENTUM™ in action visit http://www.revlonrunwalk.org
http://www.facebook.com/EIFRevlonRunWalk
http://www.twitter.com/EIFRevlonRW_NY
http://www.twitter.com/EIFRevlonRW_LA

# # #