EIF Marking 75 Years of Giving

Raising awareness and funds for critical health, educational and social issues by harnessing the collective power of the entertainment community.

How We Do It

What We Do

We create high-profile programs and events that address critical social issues, urgent needs, as well as those that inform, inspire and raise significant funds for sustainable initiatives that can stimulate innovation and transform lives.

Thanks to the commitment of our supporters, individuals and corporations,
EIF is able to champion a wide variety of worthy causes.

EIF’s Remarkable Programs
EIF Marking 75 Years of Giving

In the 1940s, Sam Goldwyn and others recognized that banding together would heighten the studios’ impact on World War II relief efforts. A “United Appeal” payroll deduction – a first for any U.S. industry – launched, with $1 million raised

Celebrity involvement in President Roosevelt’s awareness campaign to eradicate childhood polio, as well as fundraising that was a springboard for the establishment of the L.A. paramedic program, are hallmarks of the Foundation’s early work.

In the late 1990s, EIF’s major inroads in the fight against cancer began. The EIF Revlon Run/Walk for Women was one of the first and largest grassroots fundraising events for breast and ovarian cancer research and patient services programs. Funds helped “fast track” FDA approval of Herceptin, a breakthrough breast cancer therapy.

In the early 2000s, EIF established the National Colorectal Cancer Research Alliance with Katie Couric. NCCRA awareness efforts contributed significantly to a 30% reduction in the colon cancer incidence and death rates.

Hollywood Unfiltered united the major movie studios in a first-ever program to include anti-smoking PSAs on youth-rated DVDs that depict tobacco use. Through Picture Quitting, an industry-specific smoking cessation program, more than 3,000 smokers were treated; the 52% success rate was more than twice the national average.

EIF’s Stand Up To Cancer (SU2C) division began in 2008, and less than 10 years later, has brought about a sea change in how cancer research is done, with many lives saved as a result.

In 2009, EIF launched iParticipate, a national PSA campaign that drew on the power of 104 primetime TV shows to encourage community service. Featured non-profits saw a spike in new volunteers.

EIF’s ability to develop “roadblock” telecasts in support of disaster relief efforts is an integral part of its role within the entertainment industry. Efforts like Hope for Haiti Now, Somos una Voz and One Love Manchester, have provided catalytic funding for organizations and communities around the world when impacted by tragedy.

EIF has long been active in the education arena through programs like Think It Up as well as a collaboration with the XQ Institute. Mentoring and arts education will be additional focal points in the Foundation’s next chapter.

EIF in the News
Stevie Wonder Announces House Full of Hope benefit concert for EIF’s Fire Fund

“This year, the holiday season will not be joyful for some in our California family. Many lost lives, property, and dreams. Imagine a holiday after this tragedy. And so, this year, I am combining my Annual House Full of Toys Benefit Concert featuring Song Party, a celebration of life, love and music, with my House Full Of Hope,” said Stevie.

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The Entertainment Industry Foundation Joins Forces With Linkin Park To Raise Funds and Awareness Around Natural Disasters Globally

The Entertainment Industry Foundation (EIF) is thrilled to announce the addition of Music For Relief, a global humanitarian assistance fund, to its philanthropic portfolio. Founded by the band Linkin Park in response to the 2004 Indian Ocean tsunami, Music For Relief will become the official crisis relief program of EIF, and will provide aid to survivors of natural disasters around the world.

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Entertainment Industry Foundation Celebrates 75 Years of Success in Raising Awareness and Funds for Critical Health, Education and Social Issues

Tony and John Goldwyn honor their grandfather’s legacy hosting the 75th Anniversary party as the Entertainment Industry Foundation looks to the future with a focus on growing arts education and mentorship initiatives and a new fund dedicated to addressing disaster relief efforts.

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Time Inc.’s PEOPLE and EIF Celebrate 22 Years Hosting the SAG Awards

The 24th Annual SAG Awards, hosted by Kristen Bell, will be simulcast live on TNT and TBS on Sunday, January 21, 2018 at 8 p.m. ET / 5 p.m. PT. For the first time, TNT & TBS will join PEOPLE and EIF as an official co-sponsor of the SAG Awards Post-Awards Gala. Tony Schubert of Event Eleven, a world-class, end-to-end production company will design and produce the Gala for the 10th consecutive year.

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EIF is proud to be a part of One Voice Somos Live: A Concert For Disaster Relief

Funds raised will support relief efforts for those impacted by the recent natural disasters in Puerto Rico, the Carribean, and Mexico.

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The Brightest Stars From Entertainment, Journalism, Music, and Sports Joined Students, Educators, Parents and More For “EIF Presents: XQ Super School Live”

The biggest names in entertainment, journalism, sports, and music joined educators, parents, and more for “EIF Presents: XQ Super School Live,” a one-hour telecast and multi-platform event that invited the public to help rethink the future of American high schools. The event was produced by Done + Dusted, executive-produced by Viola Davis, Julius Tennon, and XQ Institute, and directed by Hamish Hamilton. The all-star telecast aired live from Barker Hangar at the Santa Monica Barker Hangar on all four major U.S. networks – ABC, CBS, FOX and NBC

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Additional Stars To Join Students, Educators, and Parents For “EIF Presents: XQ Super School Live”

J.J. Abrams, Kelsea Ballerini, Maria Bello, Cate Blanchett, James Corden, Cindy Crawford, Michael Ealy, Matt FX, Salma Hayek Pinault, Sean Hayes, Allison Janney, JAX, DJ Khaled, Gayle King, Norman Lear, Marshawn Lynch, Joel McHale, Alano Miller, Hasan Minhaj, Lin-Manuel Miranda and more will participate in “EIF Presents: XQ Super School Live.”

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Hollywood’s Brightest Stars Join Students, Educators And Parents For “EIF Presents: XQ Super School Live”

Samuel L. Jackson, Tom Hanks, Mahershala Ali, Tony Hale, Bill Hader, Christian Slater, Common, Randall Park, Rami Malek, Portia Doubleday, Thomas Mann, Anna Deavere Smith, Miranda Cosgrove, Melissa Rivers, Kevin Frazier and many more will participate in “EIF Presents: XQ Super School Live,” a special one-hour telecast which will invite the public to help rethink the future of American high schools.

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Viola Davis and Julius Tennon To Executive-Produce One-Hour Telecast “EIF Presents: XQ Super School Live”

Viola Davis and Julius Tennon will executive-produce “EIF Presents: XQ Super School Live,” a special one-hour telecast event which will invite the public to help rethink the future of American high schools.

FRIDAY, SEPT. 8, 2017

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SU2C – Supported Research Yields New Insights Into Melanoma

Scientists on the SU2C-Cancer Research Institute Cancer Immunology Dream Team and the SU2C-Melanoma Research Institute Melanoma Dream Team have separately reported findings that provide new insights into melanoma, the deadliest form of skin cancer, and could help solve the puzzle of resistance to existing therapies and pave the way for development of new treatments.

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