The Choose Kindness Project empowers youth to create the futures they imagine. 

Guided by the 20+ members of The Choose Kindness Alliance — comprised of the nation’s leading nonprofits organizations that champion bullying prevention, intentional inclusion and youth mental wellness — and supported by The College Football Playoff Foundation and the Walton Family Foundation,

The Choose Kindness Project is activated through investments in research, collaborations and innovations with the Alliance in order to help them expand their reach and impact.

TheChooseKindnessProject.org recently launched aggregating resources for parents, teachers and coaches to help navigate through three major intersectional issue areas affecting children and teens.